location: Bursa, Turkey

year: 2022

type: retail

status: concept

area: 185 m²

“Algida Cabinet Innovation Center Project” is located in Unilever’s Bursa Factory and restores ice cream cabinets from all around Turkey.  There are 3 main functions realized in three 3 different spaces which are representation of new cabinets, innovative technologies, and workshop area for quick tutorials. A dramatic red wall creates a first impression throughout the circulation path. Spatial experience is enriched with colored linear graphics on the floor and these elements also identify use journey in the fluid spatial context. Due to the project’s focused on the cabinets, the circulation zones are designed in a way that is not prevent the movement of forklifts.